We connect agencies, brands & design studios with Canada’s top creative talent.

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Your Strategic
Hiring Partner

As seasoned creative recruitment experts, we bring a wealth of experience and industry insider knowledge to every search.

We start by developing a deep understanding of your needs, then we actively seek out and deliver high-performing candidates and hidden gems who will add long-term value to your business.

Along the way, we provide you with valuable market insights and strategic guidance which will help ensure you’re attracting (and landing!) the best talent.

Our Services

Full-Time &
Executive Search

Whether you're filling an executive leadership position or building out your team with mid-to-senior level roles, our rigorous search & evaluation process ensures you're seeing the best available candidates in the market.

Confidential Search

When you’re making sensitive or proactive changes and confidentiality is paramount, we are your trusted partner. We’ve completed numerous confidential leadership searches and use tried and tested processes to ensure the utmost discretion.

Proactive Introductions

Want to get a head start on building your dream team? We’re always connecting with top talent who are discreetly exploring new opportunities. By working with us, you’ll gain exclusive access to the best and brightest before they hit the job market.

Roles We Fill

Creative Director
Design Director
Art Director
Copywriter
Designer

Content Creator
Strategy Director
Account Director
Director, PMO
Project Manager

Creative Services Manager
Operations Manager
Studio Director
Producer
+More!

Executive Creative Director
Creative Director
Design Director
Art Director
Copywriter
Designer
Content Creator
Strategy Director
Account Director
Director, PMO
Project Manager
Creative Services Manager
Operations Manager
Studio Director
Producer
+More!

Our Difference

Connected to the best & brightest.

After over 15 years of building relationships with top creative talent in every major market across Canada, we know just about everybody - and they trust our integrity.

Experts in finding & evaluating creative talent.

We have real-world experience working inside creative departments and expertise in creative-specific executive search, with over 225 successful placements.

Communicative, professional & efficient.

We operate a streamlined, data-backed process that enables us to deliver a short list of top talent quickly, often in as little as 5 - 10 days for full-time positions.

Here’s what our clients are saying.

“I've had the pleasure of working with Sarah on two occasions. She is incredibly thorough and was able to assist us with bringing on fantastic talent. She was methodical in her search and provided us with detailed reports on reach, response, and viable candidates. She understood our needs and was able to search coast to coast to locate the right fit. I couldn't be more pleased with her and will definitely engage her in the future! She's the best!”

Christina S.
Director, Finance & Admin

“The market for talent over the last year+ has been savagely competitive — Sarah has been how we survived. Not only by bringing us top quality candidates with the mix of talent and personality fit that we look for, but also by giving valuable counsel based on her market knowledge and years of experience. Sarah is good people who gets good people. Highly recommend.”

TJ A.
Creative Director

“I worked with Sarah to recruit a high-performing, commercially-minded Executive Creative Director. Sarah was dedicated to our search and provided top candidates quickly and with a deep attention to our needs. The search was conducted with care to both the candidate and client experience, and throughout the entire process it felt like Sarah was an extension of our team. 10/10!”

Phil H.
VP, People
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Good Jobs
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Good People
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Good Jobs
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Good Hires
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Good Vibes
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Good People
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Good Jobs
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Good Hires
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Good Vibes
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Good People
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Take your career
to new heights

Helping good people build successful, rewarding careers is our calling. Before putting you forward for an open position, we take time to understand your experience, goals and what makes you unique, to ensure we’re matching you with opportunities that propel you forward.

With us, you can expect consistent communication, guidance and support at every step. No ghosting, no radio silence. We promise transparency all the way.

Our clients are industry leaders in advertising, marketing, branding & design, technology, fashion and beauty. We work with companies that put people first.

What people say about us.

“Sarah helped connect me with a new role, and I loved working with her. She's professional, organized, thorough, and easy to work with. I liked that she genuinely cares about her clients and makes sure their expectations are met. Also, she's not too pushy, which is an excellent quality for a recruiter partner. She gives you the space you need when making an important decision, like finding a new role. Definitely recommend working with her.”

Fernando H.
Group Creative Director

“Working with Sarah was a fantastic experience. She's organized, efficient, knowledgeable, communicative - all the things you could want when going through this process. I felt like I had someone on my team, and that good feeling is so invaluable. Sarah all the way.”

Mitch D.
Associate Creative Director

“Sarah matched me with my new role, and I have to say it was the best experience I’ve ever had with a recruiter. Sarah really took the time to ensure I was the right fit for her clients and, just as importantly, that they would be a good fit for me. Her understanding of the needs of our industry, coupled with her honest and collaborative approach made the entire process a pleasure.”

Neil S.
Creative Director
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About

Good People is owned and operated by Sarah Stapley, an independent headhunter specializing in creative search for the Canadian advertising, marketing and design industries.

After graduating from ad school in 2006, Sarah began her career as a copywriter, developing integrated ad campaigns for some of the world’s biggest CPG brands. Her career path evolved toward creative services management for ad agencies like Henderson Bas and SID LEE, and eventually came to include in-house creative talent acquisition. 

In 2015, Sarah followed her passion for people and leapt from the ad industry into the executive search & recruitment world. She was instrumental in building out a creative search practice for IQ PARTNERS, and became one of the company’s top-producing headhunters for nearly six years.

In 2021, Sarah branched out on a solo venture and launched Good People, a boutique recruitment agency dedicated to serving the creative community.